Tata Chemicals Europe
Tata Chemicals Europe – part of the global Indian group, Tata and based in Northwich, Cheshire – has reinstated its apprentice programme and wanted to attract suitable 16-18 year olds to consider an apprenticeship with TCE. The company is also looking at the long term and is considering succession planning for the current management team and wanted to find high-calibre graduates to enter a three-year training scheme.
Dedicated brochures for both audiences were created which featured case studies of people within the business who had been involved with similar recruitment schemes, reflecting their experiences and how each scheme had helped them develop their careers. It also looked at how Tata could offer a long-term career and was important to highlight the benefits of working for a company based geographically in mid-Cheshire.
A series of exhibition panels were also produced, reflecting the brochure design and content, for use at apprentice and graduate fairs.
The apprentice scheme was over-subscribed and the campaign attracted graduates from Russell Group universities and two have been selected to be personally mentored by the managing director.
The brochures were shortlisted by the Chartered Institute of Public Relations PRide awards for Best External publication.