Services & Skills
Media relations
A key service is achieving coverage for clients in print, broadcast and online media.
Melville PR creates successful media relations campaigns which can build the profile of company, product or service across a range of outlets from local, regional, national and global media which respond to your needs and those of the journalist.
Crisis communications
Issues happen affecting your business, employees or communities and can impact on your reputation. At these times it is important that you respond in the right and timely way.
Melville PR’s award winning team has dealt with many of these situations and is able to work with you to create a crisis management plan; briefing and preparing senior management; handle and manage media enquiries; communicating with employees, customers and suppliers; and develop and implement post crisis campaigns.
Case studies
Endorsement by your existing clients is a powerful influence in demonstrating what you do and how well you do it. Melville PR is highly experienced in researching and writing case studies across a range of sectors to highlight your key customer messages and become an important influencer in the decision making process.
Internal communications
All too often overlooked, employees are one of your most important audiences. Putting employees first and engaging with them in a planned way can help enable success and, as many live in the communities where you are based, they can be important ambassadors for the company.
Melville PR has been involved in campaigns for large and small organisations covering themed campaigns, creation of weekly e-newsletters and monthly magazines.
Content creation
Having the right content on your different digital outlets is increasingly important and is becoming a key differentiator in having conversations with your audience. Regularly refreshing your website content will help you in improving your search engine results to put you in front of your potential clients.
At Melville PR we are experienced in the of writing and managing website content.
Corporate communications and strategic consultancy
The most important aspect of developing a PR and marketing campaign is to develop a defined strategy and develop key messages for your different audiences.
Our experience of working with clients, both large and small, has created the framework which has led to successful campaigns for product launches, understanding of services, management buy-outs and exit strategies.